Marketing Maven 2021 – Exam

What does ROE stand for?

The key to social media success is _____________ and consistency.

Which of the following is not one of the top 8 Social Media Platforms?

When writing for social media, which of the following should you do?

When is the best time to post on Instagram?

What does CTA stand for?

The temporary use of physical space to create a long-term impression is…?

What are clients looking for in a skin care brand?

When faced with a negative review, you should delete it.

Consistency builds…?

Which social media platform is considered more of an “information hub?”

How many colors should a logo have?

Videos should be no more than ___________.

What is an Omni-Channel?

What is the assumption that people born within the same time frame are considered a group with similar views & values?

Which Generation’s Finances is best described “Carrying the highest debt load while raising children & retirement plans?

Which Generation’s Finances is best described as “Massive student debt delaying major life purchases”?

Which Generation’s Finances is best described as “Managing retirement with life experiences on the rise”?

Generation X are the highest consumers of Digital Media.

An individual born between 1944 and 1964 falls most likely in which Generation Group?

When was the term “Millennial” coined?

What’s another term for Pivotals?

What does Gen Z want?

“Flash Sale,” “One-Time Offer,” and similar marketing campaigns tactics work best on Generation Z.

Who is someone in your niche or industry with sway over your target audience?

What is the Number 1 social media platform for Gen Z?

What’s the right of someone to choose their own gender without harassment or discrimination?

Don’t market towards the Male and Female, start marketing according to INTERESTS.

Which of the following is not an example of a gender-neutral color?

CBD is non-psychoactive.

Where can CBD be found?

Legally, products that are derived from hemp, contain CBD and are up to __ THC can be sold over the counter.

The follower count for a nano-influencer is ___________ followers.

Masculine fonts tend to _____________.

Which of the following fonts is considered to be gender-neutral typography?

A property coverage insurance policy can cover all the following except:

Which of the following client types describes a client that wants to get a very general approach to skin care?

The _________________ client type feels like that they already have the information they need, and will challenge your knowledge while presenting you with a list of multiple products they are currently using.

Which of the following client types is determined to correct undesirable skin conditions by any means necessary?

Which of the following is an example of an open-ended question?